Trust in the recommendation of virtual community：its antecedents and effect on purchasing intention
碩士 === 國立臺灣科技大學 === 資訊管理系 === 96 === Does trust in the recommendation (TrR) of virtual community impact on consumers' willingness to purchase the social-recommended product? How do TrR further affect their intention to purchase from that website with trust in the website (TrW)? Moreover, what a...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2008
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/59129570640791134663 |