Trust in the recommendation of virtual community:its antecedents and effect on purchasing intention
碩士 === 國立臺灣科技大學 === 資訊管理系 === 96 === Does trust in the recommendation (TrR) of virtual community impact on consumers' willingness to purchase the social-recommended product? How do TrR further affect their intention to purchase from that website with trust in the website (TrW)? Moreover, what a...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | en_US |
Published: |
2008
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Online Access: | http://ndltd.ncl.edu.tw/handle/59129570640791134663 |