BRAND VALUE INNOVATION A CASE STUDY ON MONTBLANC

碩士 === 國立臺灣科技大學 === 管理研究所 === 96 === Business with the cycle of growth, a business manager in the company for growth-oriented, the pursuit of breakthrough innovation should be a last resort only to the growth strategy. Looking at the existing industry, as in a baseball game in the mind to hit a gran...

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Bibliographic Details
Main Authors: Wu -lung Yen, 嚴武隆
Other Authors: none
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/46241530243068216798