The technique of product identity for brands–Taking ceramic industry in Taiwan as examples

碩士 === 國立臺灣科技大學 === 設計研究所 === 96 === Product identity is the norm that industries set up to create a consistent image among diverse product series, and a crucial factor linking business philosophy and the property of product design. Although only one of many links within corporate identity system (C...

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Bibliographic Details
Main Authors: Cheng-jui Yu, 余承叡
Other Authors: Wen-chih Chang
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/56740270159954071276