The effects of camera movement on attention and product involvement with regard to print advertisements design
碩士 === 國立臺灣科技大學 === 設計研究所 === 96 === The main theme of this research is, based on camera movement, to discuss the relationships between visual attention, product involvement and attention of ERP (event-related potential), under the scope of print advertisements. The objectives of this research are:...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/15518755614818106177 |