A Study of Chinese Cultural Creative Brands in a Global Economy as Exemplified by the Wedding Industry and Wedding Cards
碩士 === 國立臺灣科技大學 === 設計研究所 === 96 === This study investigated the interaction between globalized market economy and the cultural/ creative industry. Exhibition attending, case studies and in-depth studies were used to examine self-brands of the cross-strait Chinese wedding industry. The purpose was t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/68841525947970814077 |