A Study of Consumer Expectation of New Product Value Based on the Grounded Theory
碩士 === 國立臺灣科技大學 === 設計研究所 === 96 === Nowadays, the hi-tech industry relies heavily on technological advances for new product development rather than customer need and expectation in a globalized economic environment. However, technological difference between companies in the same business sector bec...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/78816476049155045290 |