A Comparison of Consumers’ Satisfaction with Stores between Different Shopping Values
碩士 === 國立高雄大學 === 亞太工商管理學系碩士班 === 96 === Customer satisfaction is a main source that the firms make profit in a retail setting. The two categories of hedonic and utilitarian consumers behave differently when presented with the same shopping environment. The purpose of this research is to study the a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/33044469388499778621 |