Investigation Taiwan’s Bed and Breakfast Websites: Studying the Impact of Websites Quality and Beliefs on Consumers Staying Intention and Re-browsing Intention

碩士 === 國立高雄大學 === 亞太工商管理學系碩士班 === 96 ===   In recent years there has been an increasing of the domestic tourism which brings the needs for people’s home stay; this therefore drives the development of Taiwan's bed and breakfast (B&B) industry. In order to attract more potential customers, B&...

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Bibliographic Details
Main Authors: An-di Chen, 陳安迪
Other Authors: Cathy S. Lin
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/58792069515287615558