The Effects of Online Customer Shopping Value and Experience on Satisfaction, Trust, and Loyalty－Moderating Role of Risk Attitude
碩士 === 國立聯合大學 === 管理研究所 === 96 === ABSTRACT With the popularization of the PC and Internet, online shopping has fast become a common consumer behavior that has attracted the care and attention of market researchers. Thus, this study focuses on the customer' impressions of their online purchasin...
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| Format: | Others |
| Language: | zh-TW |
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2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/70231525488417551343 |