The Impact of Brand Loyalty、Brand Image and Perceived Quality towards Purchase Attitude of Brand Extension－Product Country-of-Origin Image as a Moderating Variable
碩士 === 國立虎尾科技大學 === 經營管理研究所 === 96 === As an increasingly competitive market situation, new products enter the market that have to face even greater risks, and can cater to the purchase mentality of consumers that will determine new products to take advantage of the key elements in the Red Sea. In...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4ked99 |