The Study of Experiential Marketing, Brand Image, Corporate Identity Systems and Purchase Intention
碩士 === 中國文化大學 === 國際企業管理研究所 === 96 === Today’s enterprise has more and more challenges to solve. The best way to earn profits is to understand what behaviors consumers have. According to past study, experiential marketing can promote purchase intention. Brand image and corporate identity system are...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/53358875262460992804 |