| Summary: | 碩士 === 中國文化大學 === 國際企業管理研究所 === 96 === The previous research has confirmed that organizational identification actually affects service-oriented organizational citizenship behavior. This research uses organizational identification as independent variable, service-oriented organizational citizenship as dependent variable to explore the relationships between them. Through the moderate function on work status, we can clarify further the relationships on these variables.
This research uses hotel as the represented samples of service industry, and uses determined sampling for full-time and part-time workers as samples. The results come to 340 effective samples and support the hypotheses by the hierarchical regression analysis and ANCOVA. The results reveal that organizational identification actually affect service- oriented organizational citizenship behavior, and work status will affect the relationship. Finally, the research provides several suggestions for management and academic research.
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