The influence of word of mouth for brand aware-ness and purchase intentionThe influence of word of mouth for brand aware-ness and purchase intentionThe influence of word of mouth for brand aware-ness and purchase intentionThe influence of word of mo
碩士 === 中國文化大學 === 國際企業管理研究所 === 96 === The brand can bring income and become an important company property for the enterprise. Along with the evaluation which consumer use product later on and the word of mouth which relatives and friends circulate each other, whether it would circulate the brand aw...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/36626434722472795282 |