The effect of experiential marketing and brand image on behavior intention：Customer satisfaction as the mediator variable
碩士 === 中國文化大學 === 國際企業管理研究所 === 96 === The experience marketing is a very important tendency in the marketing area. But in the previous literature, the whole research literature regarding the experience marketing, the brand image and the behavior intention is quite deficient. Therefore the main disc...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/44795356925398230812 |