The Research The Research of the Relationship between Service Guarantee,Consumer Perceived risk and Consumer purchase Intention-Considering the Moderating Effect of Positive WOM and Negative WOM
碩士 === 中國文化大學 === 國際貿易學系碩士班 === 96 === A number of studies have investigated the effects of the service guarantee types and words of mouth, but little attention have given to the combination of service guarantee and word of mouth. The main purpose of this study is to investigate whether the effects...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/86211021808593222397 |