Motivation and Key Success Factors for Service Innovation in the Travel Agencies
碩士 === 中國文化大學 === 觀光休閒事業管理研究所 === 96 === The product and service of travel agency in Taiwan cannot be protected by patent laws so they are easily counterfeited or imitated by other travel agency companies. Moreover, customers’ demands and preference are constantly changing. Under such situations to...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/81948769784991735035 |