An Empirical Study on the Marketing Strategy of Power Suppliers aimed at Large Capacity Customers under the Liberalization and Privatization of Power Industry

碩士 === 靜宜大學 === 管理碩士在職專班 === 96 === ABSTRACT This study is aimed at discussing how to overcome difficulties, developing an unique marketing strategy, increasing the electricity generation, exploring more clients, expanding the electricity sales volume, creating business continuity of all power suppl...

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Bibliographic Details
Main Authors: Ying-Chao Chang, 張穎潮
Other Authors: Yun-Hua Su
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/96199259526240769466