The Study on the Image of Upscale Hot Spring Hotels in Urai Area, Taipei: The Cases of Spring Park Urai SPA & Resort, Pause Landis Hotels & Resorts, and La Villa Hotels & Resorts

碩士 === 靜宜大學 === 管理碩士在職專班 === 96 === Those consumers who have high consumption ability have become the main target markets of the upscale hot-spring hotels due to the changing lifestyle. This phenomenon has led to the rapid increase in the amount of upscale hot-spring hotels in many areas including U...

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Bibliographic Details
Main Authors: Mann-Lih Huang, 黃曼麗
Other Authors: Chang-Chan, Huang
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/72161253289040067161