The Impact of Advertisement Slogan on Advertising Memory and Consumer Behavior－Illustrated by Television Advertisement, Print Advertisement, Internet Advertisement.
碩士 === 靜宜大學 === 企業管理研究所 === 96 === The advertisement slogan is most cross-sectional expression in the advertisement and makes people interested. The research is a qualitative and quantitative research. The chief purpose probes into the impact of advertisement slogan on advertising memory and consume...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/55705797492077284191 |