Study of The Purchase Situation in On-line Auctions、Perceived Risks and Demographic to The Behavior Intention —A case of Yahoo! Auction Consumers

碩士 === 靜宜大學 === 企業管理研究所 === 96 === As time goes by, with the advance of technology, the number of people shopping on the internet is increasing, and the network auction development is rapid. Because of these reasons, network shopping or auction being in vogue. The consumer can participate in much sh...

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Bibliographic Details
Main Authors: Chia-yi Chung, 鄭嘉儀
Other Authors: Yuan-Hwa Su , Te- Tsz Tseng, Ph.D. , Yi-heng Chou, Chin-te Chang
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/40671956674214380671