Players'' Attitude toward Product Placement and the Effect of Memory on Product Placement in Video Game
碩士 === 靜宜大學 === 企業管理研究所 === 96 === Video game has become young people’s major entertainment activity. The increase of video games provides the opportunity to develop in-game advertising. Product placement, the intentional incorporation of a brand (or product) into editorial content, is a fast-growin...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/87970655974882597519 |