the antecedent and consequence of brand association
碩士 === 實踐大學 === 企業管理學系碩士班 === 96 === In this paper, particular emphasis is placed on the antecedent and consequence of brand association. Discussing how the firms’ strategies and managerial behaviors affect consumer’s brand association, and how brand association affects consumer behaviors. The purpo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56476472435826667141 |