The Impacts of Consumer Emotion and Brand Awareness of Innovative Products on Purchase Intention
碩士 === 實踐大學 === 企業創新與創業管理研究所 === 96 === Much domestic research has examined the relationship either between consumer’s emotional states and purchase intention (e.g., Wu, 2003) or between brand awareness and purchase intention. This research aims at exploring whether different brand awareness would m...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/70389169894561563536 |