The Effect of Social Influence and Trait of Buying Impulse on Impulsive Buying Intention
碩士 === 東吳大學 === 心理學系 === 96 === The purpose of this study was to investigate effects of social influences on consumer’s impulsive buying intentions. The present study employed a 3 (informative social influence: encouragement, deterrence, no opinion) × 3 (normative social influence: encouragement, de...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05539103085447193310 |