A study of online repurchase intention-habit as a Moderator

碩士 === 東吳大學 === 企業管理學系 === 96 === The statistics show a consumer who accept shopping at network perhaps will not do shopping repeatedly on the same website. In order to raise the performance, the network retailer has to care how to make consumers sustain and do shopping in their network shops? Why c...

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Bibliographic Details
Main Authors: Chen-Chih Hsu, 徐晨智
Other Authors: Yu-Chen Chen
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/462kna