The Decision of OEM/ODM Companies in Transformation to OBM and Self-Owned Brand Management:A Case of Clothing Industry
碩士 === 東吳大學 === 企業管理學系 === 96 === In 1970’s , OEM/ODM industry in Taiwan has begun to transform its style and extent its activities to downstream. Additionally, it is not only responsible for OEM, but also integrates the process of product design to become ODM. However, in order to make enterprises...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/kz827r |