Applying Game Theory to Analyze the Brand and Channel Strategies for IPC Manufacturers
碩士 === 東吳大學 === 企業管理學系 === 96 === This paper applies Game Theory to study of strategic selection of IPC manufacturer’s brands and channels, we consider a IPC market in which two manufacturers and a distributor exist in a four stage non-cooperative game as below. At the first stage, the manufacturer...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/t2439u |