A study on Advertising Effects of an Original Animated Spokes-Characters -Brand Evaluation as a Moderator
碩士 === 東吳大學 === 企業管理學系 === 96 === Applying a spokesperson or an endorser to communicate with consumers is a popular way of the advertisement, and many academic research and business practices had also confirmed that a spokesperson could make advertising effects better. Recently, many corporate desig...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/qmvvxp |