The Influence of Brand Image and Product Knowledge in the Advertising Effect Take Placement Marketing Movie as an Example
碩士 === 東吳大學 === 企業管理學系 === 96 === People are oppressed by a large number of commercial films because of the progressive development of mass media, once they turn on the TV. However, consumers are paralyzed with the anterior approach of conveying product information, and their impatience leads to the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/m43mkr |