The relationships between promotion, service quality and operation performance – the case of Hypermarkets in Taiwan
碩士 === 東吳大學 === 企業管理學系 === 96 === The hypermarkets are facing changes of consumer buying aptitude and low consuming, in addition to the threat from a big span of growth of franchise convenient stores, so that the hypermarkets are making efforts to be particular to break out the tight encirclement. P...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ps68c4 |