Successive Product Upgrade Strategy and Consumers' Product Replacement Decisions
碩士 === 東吳大學 === 國際經營與貿易學系 === 96 === In many industries, firms introduce successive generations of new and enhanced product models to remain competitive. Product enhancements target first-time purchasers and consumers who already own an existing product and are considering upgrading to a new and enh...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
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2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/cgewhn |