國內財富管理銀行經營高資產客戶之行銷策略-以個案銀行為例
碩士 === 東吳大學 === 國際經營與貿易學系 === 96 === Abstract The rapid changes presently taking place in the financial industry have made financial service providers further realize the importance of customer loyalty and, therefore, the necessity of improving their service quality. In the domestic market, it has b...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/cdfz48 |