資訊電子業自有品牌與市場附加價值關聯性之研究

• Main Authors: Mu-Ting Hong, 洪穆亭
• Other Authors: James C. Chan
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/8664aq

碩士 === 東吳大學 === 會計學系 === 96 === The former researches were almost analyzed the single group of the relationship between cooperation brand and business results, but no researches were analyzed in comparison with the different groups. Therefore this research analyzes the relationship between cooperation brand and business results of electronics industry and non-electronics industry. In this study, we have two conclusions: 1. The electronics industry has stronger positive relationship between brand value and the MVA(Market Value Added) than non-electronics industry has. It appears that electronics industry which develops its own brand not only promotes its brand value but also promotes the more business results compared with non-electronics industry. 2. As the Prestige Drive rises, the MVA of electronics industry will rise more than MVA of non-electronics industry does. About the relationship between MVA and cost of goods sold, the electronics industry has positive relation and the non-electronics industry has negative relation. The electronics industry has stronger positive relationship between MVA and price premium than non-electronics industry has. The electronics industry could get more profit from its own brand through price premium than non-electronics industry does.