The Systematic Risk and Stock Returns of the 2008 Beijing Olympic game sponsors
碩士 === 世新大學 === 財務金融學研究所(含碩專班) === 96 === Through sponsorship, the Olympic Games can not only help enterprises build positive images, increase their exposure and reputation but also unite them with Chinese citizens supportive of this international event. However, after paying for high-cost sponsorsh...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/dzzrg7 |