A Mood-Regulatory Perspective on Self-Gift Behavior
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 96 === The concept of “Gifts to oneself” is wildly used in advertisement and marketing area. However, former studies are little and foucus on quality study. The study is quantity study which based on 306 samples and the results as follows： 1. Mood-regulation self-b...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/m7zjrn |