Using ZMET to Explore Mental Model of Life Insurance Commodities Consumer and Marketing Strategy
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 96 === We have been knowing for a long time that insurance is able to provide security, not only can make the society stable, but also can enhance the development of economy by using the insurance capital. In recent years, due to the internal and external change of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8k259t |