A Study on the Virtual Character and Brand Image-The Case of Taiwan Life Insurance's A-Lung

碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 96 === none

Bibliographic Details
Main Authors: Su-Yu Kao, 高素瑜
Other Authors: none
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/bm35k8