Content Analysis of Corporate advertisement for Advertising Agency
碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 96 === The image of company or brand is the most important asset. While “Corporate Advertisement” is such a tool full of potential establishing goodwill and image of companies. Advertising agencies, usually as the marketing consultant and brand manager for the a...
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| Format: | Others |
| Language: | zh-TW |
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2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/fxwbrk |