The Impact of Price Factor on Consumer Behavior, Product Attribute and Brand Loyalty — An Empirical study of Shampoo Market

碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 96 === none

Bibliographic Details
Main Authors: Hsin-yi Lin, 林欣怡
Other Authors: 彭懷恩
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/2967q3