Teenagers' consumer behavior and motivation about KTV – Using Taipei high school and college students as an example
碩士 === 世新大學 === 廣播電視電影學研究所(含碩專班) === 96 === KTV has become a most popular form of entertainment in recent years, particularly for youngsters who consider it their activity of choice when they hang out with friends. In this study we investigate the effect of peer groups, reference groups and the medi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/wkkgec |