The Effect of Gift Comparison on Recipients' Estimation

碩士 === 世新大學 === 觀光學研究所(含碩專班) === 96 === The discrepancy of estimation between givers and recipients comes from comparison conditions. Givers selected gifts from many simultaneous options in the joint evaluation mode (JE), but recipients merely evaluate gifts in the separate evaluation mode (SE), tha...

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Bibliographic Details
Main Authors: Ya-ping Chang, 張雅萍
Other Authors: Chien-chung Chen
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/gx6v3d