The influence of categorization membership of new product on consumer' cognition

碩士 === 世新大學 === 觀光學研究所(含碩專班) === 96 === This research focuses on product classification that causes different kinds of consumer cognition that would be influenced by the attribute and other membership as well. The purpose of this research is (1) How does the influence of categorization membership of...

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Bibliographic Details
Main Authors: Mei-nu Chang, 張美女
Other Authors: Chien-Chung Chen
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/u82m64