The influence of categorization membership of new product on consumer' cognition
碩士 === 世新大學 === 觀光學研究所(含碩專班) === 96 === This research focuses on product classification that causes different kinds of consumer cognition that would be influenced by the attribute and other membership as well. The purpose of this research is (1) How does the influence of categorization membership of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/u82m64 |