A Study on the Promotion Activities of a Foreign Alcohol Company toward Liquor Stores–the Suntory Taiwan Ltd. and the Northern Area Liquor Stores as an Example
碩士 === 世新大學 === 觀光學研究所(含碩專班) === 96 === Liquor store is the most professional and common seen sales channel to sell alcohol and is of great importance for the foreign alcohol company. The reason is that its sell-through takes up quite a large percentage of the whole market. What is more, the product...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ycz9j2 |