A Study on the Promotion Activities of a Foreign Alcohol Company toward Liquor Stores–the Suntory Taiwan Ltd. and the Northern Area Liquor Stores as an Example
碩士 === 世新大學 === 觀光學研究所(含碩專班) === 96 === Liquor store is the most professional and common seen sales channel to sell alcohol and is of great importance for the foreign alcohol company. The reason is that its sell-through takes up quite a large percentage of the whole market. What is more, the product...
Main Authors: | Cheng-wei Liu, 劉正偉 |
---|---|
Other Authors: | Chao-Fu Chang |
Format: | Others |
Language: | zh-TW |
Published: |
2008
|
Online Access: | http://ndltd.ncl.edu.tw/handle/ycz9j2 |
Similar Items
-
A Study on Consumer Behaviors in Liquor Market-Tobacco-Liquor Chain Stores and Convenience Chain Stores at Taichung
by: Chih-Hao Chen, et al.
Published: (2009) -
Research on the Results from the Alcoholic Drink Promoters – An Example of Liquors
by: Cheng Hsi-Chia, et al.
Published: (2011) -
The Study of Kaoliang Liquor Marketing Strategies-An Example in One Taiwan Kaoliang Liquor Company
by: Lee, Hsi Tien, et al.
Published: (2012) -
The Critical Success Factors and Adoption Decisions of New Retail for Liquor Stores
by: Li, Jian-De, et al.
Published: (2018) -
Bioaerosols, airborne particulate matter, and symptoms at BC Liquor Distribution stores
by: Kennedy, Susan, et al.
Published: (2008)