Times Using the Moderator of advertisement ethics to study the relationship between consumer involvement and purching intension- online cosmetic shopping
碩士 === 樹德科技大學 === 經營管理研究所 === 96 === According to the report from Department of Health Executive Yuan. Roc in 2007, the exaggerating advertisement from internet, it is easy to attract the consumers into a trap. In further research, the lawless cosmetic advertisements are full of silly commodities, u...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46904660366992550170 |