The effect between advertising appeals and consumer brand choice on the real estate agencies：The mediating role of brand attitude and brand trust
碩士 === 南台科技大學 === 企業管理系 === 96 === With the advancement of advertisement industry and internet technology in modern society, most consumers widely utilize the services of real estate agencies for time-conserving purposes, creating a relatively competitive real estate market. Many reality agencies, i...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/42222227881261008932 |