A study of the effect of Relationship Marketing,Service Quality and Customer Value on Customer Satisfaction –Taking theMobile Communication Service in Tainan as an Example

碩士 === 南台科技大學 === 企業管理系 === 96 === In recent years, because of the booming development of Taiwan telecommunication, the mobile communication market has turned from the exclusive Chunghwa Telecom monopoly into the competitive situation of many private operators. In the management of service industry...

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Bibliographic Details
Main Authors: Hsin Chang, 張鑫
Other Authors: Min-Tsai Lai
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/41796377305095789721