The Effect of Consumption Emotions on Customer Satisfaction, Repurchase Intention and Word-of-Mouth Communications: Banking Industry in Cambodian

碩士 === 南台科技大學 === 企業管理系 === 96 === Banks’ service is the fastest growing segment of the commercial bank sector, because there is a trend toward an increased specialization among bank customers. This trend is evident in the rise in the volume of bank customers who come to visit the bank is interestin...

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Bibliographic Details
Main Authors: Pok Phearak, 波斐克
Other Authors: 黃盈裕
Format: Others
Language:en_US
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/14000450290532587767